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		<title>Surfing Magazine October Issue 2012 Kala Alexander</title>
		<link>http://ftwindustry.com/ftw/2012/09/surfing-magazine-october-issue-2012-kala-alexander/</link>
		<comments>http://ftwindustry.com/ftw/2012/09/surfing-magazine-october-issue-2012-kala-alexander/#comments</comments>
		<pubDate>Thu, 06 Sep 2012 22:23:59 +0000</pubDate>
		<dc:creator>Tuan</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
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		<description><![CDATA[Cloud Break, Fiji June 8, 2012. ]]></description>
			<content:encoded><![CDATA[<p>Cloud Break, Fiji June 8, 2012. <a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/09/Kala-Surfing-Mag-Oct-ad.jpg"><img class="alignnone size-full wp-image-462" title="Kala-Surfing-Mag-Oct-ad" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/09/Kala-Surfing-Mag-Oct-ad.jpg" alt="" width="1200" height="788" /></a></p>
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		<title>Surfing Magazine September Issue AD Campaign</title>
		<link>http://ftwindustry.com/ftw/2012/07/surfing-magazine-september-issue-ad-campaign/</link>
		<comments>http://ftwindustry.com/ftw/2012/07/surfing-magazine-september-issue-ad-campaign/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 04:25:59 +0000</pubDate>
		<dc:creator>Tuan</dc:creator>
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		<guid isPermaLink="false">http://ftwindustry.com/ftw/?p=445</guid>
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			<content:encoded><![CDATA[<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/07/bobby-new-ad-1.jpg"><img class="alignnone size-full wp-image-448" title="bobby-new-ad-1" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/07/bobby-new-ad-1.jpg" alt="" width="900" height="650" /></a></p>
<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/07/bobby-ad-2.jpg"><img class="alignnone size-full wp-image-447" title="bobby-ad-2" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/07/bobby-ad-2.jpg" alt="" width="900" height="650" /></a></p>
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		<title>Day in the Life: Bobby Martinez (Surfline)</title>
		<link>http://ftwindustry.com/ftw/2012/06/day-in-the-life-bobby-martinez-surfline/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/day-in-the-life-bobby-martinez-surfline/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 12:00:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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			<content:encoded><![CDATA[<div id="portfolio-slideshow0" class="portfolio-slideshow">
<div class="slideshow-next slideshow-content">
			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/011.jpg" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/011.jpg" height="544" width="980" alt="Day in the Life: Bobby Martinez Slideshow" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/011.jpg" height="544" width="980" alt="Day in the Life: Bobby Martinez Slideshow" /></noscript></a>
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<p class="slideshow-caption">Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/002__klein_bobby_martinez_16201.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="002__klein_bobby_martinez_1620" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/002__klein_bobby_martinez_16201.jpg" height="544" width="980" alt="002__klein_bobby_martinez_1620" /></noscript></a>
<div class="slideshow-meta">
<p class="slideshow-caption">Early fall morning, Shoreline Dr. Santa Barbara. Not much surf along this stretch ever, but the dog-walking is all-time. &#8220;This is where I walk Rio every morning.&#8221; Bobby says. &#8220;It&#8217;s cool, I can walk him and look at the ocean and get a sense of what&#8217;s going on. I have to go right when I first get up &#8212; if I don&#8217;t, I feel like I didn&#8217;t start my day right.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/03.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="03" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/03.jpg" height="544" width="980" alt="03" /></noscript></a>
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<p class="slideshow-caption">Bobby calls his trainer Joe to let him know he&#8217;s on his way. Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/04.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="04" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/04.jpg" height="544" width="980" alt="04" /></noscript></a>
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<p class="slideshow-caption">&#8220;I love boxing just because it&#8217;s a crazy chess match,&#8221; Bobby admits. &#8220;There&#8217;s so much to the sport. So many things you can do. It&#8217;s tough, it&#8217;s hard, it humbles you, you&#8217;re always learning.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/005__klein_bobby_martinez_1646.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="005__klein_bobby_martinez_1646" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/005__klein_bobby_martinez_1646.jpg" height="544" width="980" alt="005__klein_bobby_martinez_1646" /></noscript></a>
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<p class="slideshow-caption">Midday surf check via numerous friends. Bobby&#8217;s no dawn patroller. &#8220;95% of the time I get up, I walk Rio, I go home, get my gym stuff and then go to the gym,&#8221; he says. &#8220;Then I go surf midday. Very few times I go surfing first thing. I like going to the gym.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/006__klein_bobby_martinez_1645.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="006__klein_bobby_martinez_1645" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/006__klein_bobby_martinez_1645.jpg" height="544" width="980" alt="006__klein_bobby_martinez_1645" /></noscript></a>
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<p class="slideshow-caption">Santa Barbara, like most coastal California towns, has no shortage of breakfast haunts. Here&#8217;s Bobby and Cleo&#8217;s closest. &#8220;The food&#8217;s really good,&#8221; Bobby says. Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/07.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="07" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/07.jpg" height="544" width="980" alt="07" /></noscript></a>
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<p class="slideshow-caption">&#8220;My wife doesn&#8217;t eat so much,&#8221; Bobby smiles. &#8220;So all the food she doesn&#8217;t finish, we give it to Rio &#8212; unless it&#8217;s super spicy Mexican food. This food&#8217;s all good. We don&#8217;t let any food go to waste, one way or another. Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/008__klein_bobby_martinez_1649.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="008__klein_bobby_martinez_1649" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/008__klein_bobby_martinez_1649.jpg" height="544" width="980" alt="008__klein_bobby_martinez_1649" /></noscript></a>
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<p class="slideshow-caption">Dog walk: check. Casual breakfast with wife: check. Surf check: check. Time to kiss Cleo and find some waves. Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/09.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="09" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/09.jpg" height="544" width="980" alt="09" /></noscript></a>
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<p class="slideshow-caption">Bobby stops off in the old &#8216;hood, the West Side, to drop off some JJ Ortiz-designed Bobby model Dark Ride skate decks. Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/10.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="10" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/10.jpg" height="544" width="980" alt="10" /></noscript></a>
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<p class="slideshow-caption">&#8220;He&#8217;s like a brother to me,&#8221; Bobby explains. &#8220;We grew up in the same neighborhood. When we were kids growing up, he was in trouble a lot; he was in and out of jail. And now he changed his life once he hit his late teens and 20s. He was in trouble in gangs, and now he likes to surf &#8212; he changed his life completely.&#8221; Photo: Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/011__klein_bobby_martinez_1652.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="011__klein_bobby_martinez_1652" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/011__klein_bobby_martinez_1652.jpg" height="544" width="980" alt="011__klein_bobby_martinez_1652" /></noscript></a>
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<p class="slideshow-caption">Today, Backside Rincon is the best game in town. Bobby punts on a 5&#8217;6&#8243; Neckbeard. &#8220;Yeah, it&#8217;s super wide in the tail, but it&#8217;s a fun board, I&#8217;ve been riding it a lot,&#8221; he says. &#8220;In my contest days, I would never ride this kind of board; I&#8217;d always ride my normal shortboards with just a little change in rocker or something. Everything was the same. I surfed the same. I didn&#8217;t mix it up much, I knew that.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/klein_bobby_martinez_1662.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="klein_bobby_martinez_1662" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/klein_bobby_martinez_1662.jpg" height="544" width="980" alt="klein_bobby_martinez_1662" /></noscript></a>
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<p class="slideshow-caption">Rincon&#8217;s of course one of the best right pointbreaks in the world, but in certain conditions, there&#8217;s a sneaky left up at the top. &#8220;I like sitting up there &#8217;cause I don&#8217;t get to go left,&#8221; Bobby says. &#8220;There&#8217;s more rights going down the point, but every now and then you get a left that runs into the beachbreak. This is where I get my frontside fix; I don&#8217;t get it that much.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/013__klein_bobby_martinez_1679.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="013__klein_bobby_martinez_1679" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/013__klein_bobby_martinez_1679.jpg" height="544" width="980" alt="013__klein_bobby_martinez_1679" /></noscript></a>
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<p class="slideshow-caption">&#8220;I&#8217;m loving where I&#8217;m at right now,&#8221; Bobby says. &#8220;I love surfing. I&#8217;m happier now surfing than I&#8217;ve ever been in my life &#8217;cause I feel like I don&#8217;t need to go out every day if it&#8217;s shitty or not. I go out when the waves look fun or when I want &#8217;cause I want to, not cause I gotta stay ready for an event and make sure my equipment is right. So it&#8217;s totally changed, I love where I&#8217;m at, it&#8217;s back to having fun.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/16.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="16" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/16.jpg" height="544" width="980" alt="16" /></noscript></a>
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<p class="slideshow-caption">&#8220;He&#8217;s like &#8216;f++k the tour&#8217;,&#8221; Bobby laughs. &#8220;He&#8217;s old school, he just surfs, and he said, &#8216;I don&#8217;t like tennis.&#8217; He was pumped. Look at his board, he&#8217;s old school, he loves to surf just to surf. I get a lot of love from guys like this. The guys above me, older, they do it for fun, they don&#8217;t even give a shit.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/016__klein_bobby_martinez_1695.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="016__klein_bobby_martinez_1695" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/016__klein_bobby_martinez_1695.jpg" height="544" width="980" alt="016__klein_bobby_martinez_1695" /></noscript></a>
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<p class="slideshow-caption">Bobby and friend compare notes on a certain snake in the lineup who&#8217;s been cutting guys off religiously. &#8220;I hate that guy.&#8221; &#8220;Yeah, me too.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/017__klein_bobby_martinez_1709.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="017__klein_bobby_martinez_1709" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/017__klein_bobby_martinez_1709.jpg" height="544" width="980" alt="017__klein_bobby_martinez_1709" /></noscript></a>
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<p class="slideshow-caption">After the surf, Bobby heads home and collects the family and heads over to Manny&#8217;s place for dinner. &#8220;Manny&#8217;s mom is like a tia (aunt) to me,&#8221; Bobby smiles. &#8220;She&#8217;s like family. She&#8217;s so nice. I&#8217;ve been at her house before eating and Manny won&#8217;t even be there. He&#8217;ll come home and be like &#8216;What are you doing here?&#8217; We&#8217;re close like that.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/018__klein_bobby_martinez_1706.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="018__klein_bobby_martinez_1706" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/018__klein_bobby_martinez_1706.jpg" height="544" width="980" alt="018__klein_bobby_martinez_1706" /></noscript></a>
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<p class="slideshow-caption">&#8220;Manny loves to cook,&#8221; Bobby says. &#8220;His mom&#8217;s laughing, saying, &#8216;No matter how much you cook, you&#8217;re never gonna be as good as me; keep going mi hijo, you got a long way to go &#8212; mom is the best cook you&#8217;ll ever meet.&#8217; When Manny cooks, and his mom approves, then you know it&#8217;s good.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/20.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="20" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/20.jpg" height="544" width="980" alt="20" /></noscript></a>
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<p class="slideshow-caption">&#8220;The food&#8217;s really good,&#8221; Bobby admits. &#8220;It runs in his genes. Cleo has three enchiladas &#8212; she never eats that much &#8212; I have five, with beans and rice. You can see the salad like we&#8217;re trying to look healthy, but we ain&#8217;t &#8212; we&#8217;re just grubbing on the good food.&#8221; Photo: Jeremiah Klein</p>
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			<a href="javascript: void(0);" class="slideshow-next"><img class="psp-active" data-img="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/020__klein_bobby_martinez_1714.jpg" src="http://ftwindustry.com/ftw/wp-content/plugins/portfolio-slideshow/img/tiny.png" height="544" width="980" alt="020__klein_bobby_martinez_1714" /><noscript><img src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/020__klein_bobby_martinez_1714.jpg" height="544" width="980" alt="020__klein_bobby_martinez_1714" /></noscript></a>
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<p class="slideshow-caption">&#8220;I&#8217;m around the people I grew up with and where I come from who I love to be around,&#8221; Bobby smiles. &#8220;I wouldn&#8217;t change that for the world. I&#8217;m so happy where I&#8217;m at. I feel like that&#8217;s what life&#8217;s about. It&#8217;s not about millions of dollars that you&#8217;re never gonna make in surfing anyways, or chasing the dream tour that&#8217;s not a dream. It&#8217;s about being happy and that&#8217;s where I&#8217;m at in my life, and I&#8217;m glad I got here, &#8217;cause if I listened to everyone else, I&#8217;d be on the tour and I&#8217;d be miserable.&#8221; Photo: Jeremiah Klein</p>
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		<title>The Life of Bobby Vaughn &#8211; Surfing Magazine</title>
		<link>http://ftwindustry.com/ftw/2012/06/the-life-of-bobby-vaughn/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/the-life-of-bobby-vaughn/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 03:57:43 +0000</pubDate>
		<dc:creator>Tuan</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://ftwindustry.com/ftw/?p=365</guid>
		<description><![CDATA[Bobby Vaughn was born to no parents. Snatched straight from the womb in a dingy central California valley hospital and sent to an orphanage. His birth father was Mexican and his birth mother was Japanese or vice versa. Who really cares? He was an orphan. But rolly and cute was soon adopted by a Methodist pastor. His new family lived in French Camp, California, though moved often to other central California towns equally depressing. Tracy, Stockton, Fresno etc. Hot farming towns that smell of fertilizer and shattered dreams. And then, when he was nine years old, his father moved to a church in Santa Cruz and Bobby Vaughn was born again. Growing up on the mid-town he straddled both east and west sides, surfing where he wanted. He loved it. Loved every minute of it and excelled. Soon he was surfing NSSAs, mopping foam at Pearson Arrow for boards and gear. Surfing all the time. He climbed the ranks, cracking the top three in the northwest. He was on the full pro route. Doing it. He became sponsored by Venice Beach brand Bronze Age, which had a certain reputation. People whispered it was simply a front to move mounds of cocaine. Again, who really cares? He was living the dream. But things went sour at home and at twelve he moved in with his girlfriend. He also started hanging out with the toughs, and while he never became a fully-fledged gang member himself, never jumped in, they were all his friends. And his surfing slowly faded away. He was going hard. One night, at the Burger King, they were all cruising around, and things started to get weird. Some boys from the other side of town tried to run them over with their car and it turned into a brawl. His best friend pulled a gun and shot one of the offenders in the neck. And then everyone dispersed. Bobby was standing three feet away. They went on to party that night thinking “no big deal.” Until the next morning when they heard the offender had died. Shit. The whole crew bee-lined to Mexico to drop the shooter off. He was done and he knew it. He planned on spending the rest of his life in Mexico. And he was Bobby’s best friend so the goodbye was bitter. Sure he might outrun the law but the two might never see each other again. Bobby drove back north, back to Santa Cruz, thinking, “I’ve got to really be a gangster now but all I want to do is surf again.” And so he booked a one-way ticket to Hawaii. When he landed, he had twenty dollars in his pocket, no surfboards, no nothing. A friend got him a job on Maui at the Marriott and he just surfed all day long. Back to his first real love. He soon moved to Oahu’s North Shore and lived at Log Cabins and kept surfing, meeting all the boys. Jason Majors, Johnny Boy Gomes, Bobby Kailii, Shawn Briley, James Labrador. And for two years he surfed without break. V-Land, Pupukea, Pipeline, Sunset. Chris Malloy even got him a job on a TV show, Birds of Paradise. Things were fine. Bobby Vaughn had returned to the water. But back home his friend had grown tired of life on the run and turned himself in for murder. Because the event happened when he was under eighteen he was convicted as a juvenile and received juvenile life as a punishment, which is seven years. And it may not sound very stiff for a murder rap but he had to do his time at Chads. The worst facility in California’s Youth Authority. It is called a mini Pelican Bay, the most notorious prison in the United States. Guards would stage cage fights among the inmates. Ugly. Bobby refused to testify against his friend and, in turn, Bobby’s friend refused to testify against him. And with the matter temporarily settled Bobby departed from his island sabbatical and flew back to Los Angeles. He met an actress whose best friend was married to the manager of the Cult. She was beautiful and things were good. He reconnected with the owner of Bronze Age who himself was just out of prison on drug charges and trying to turn the brand legit. Not a front anymore. Bobby did everything from repping to running the team to running marketing. He moved to Malibu and soaked in the business side of surf. He learned the business. But the brand was in a rough spot, saddled with debt and sinking. One day, while sitting in their downtown Los Angeles offices, a guy wandered by trying to sell Von Dutch patches. Von Dutch was a crazy artist from back in the day who was well known in the moto and custom car world. He would paint hot rods and get weird. Bobby and the Bronze Age owner liked the design of the logo. They thought they could make it something. And so they trademarked the name. Von Dutch’s daughters were still alive, spun out trailer trash living in Arizona, so Bobby flew out and signed a licensing deal with them, flew back to Los Angeles and started working on the new brand. Von Dutch. He wanted to do some custom denim and was friends with Pamela Anderson’s brother in Malibu so he asked to get in a room with Pamela. He knew she would dig what they had going on. But her brother was not the brightest and had gotten Pamela into some bad deals before so was reticent on making another introduction. In the meantime, Von Dutch was making hot rod flame boardshorts for Matt Archbold and the like. Bobby had met Archie in Hawaii and it was the perfect complement to “built for speed.” They did more North Shore underground stuff until one day Pamela’s brother made a meeting happen. And Pamela loved it, she bought a trunk load of denim, but she also knew the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-375" title="bobby-vaugn" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-vaugn.jpg" alt="" width="667" height="383" /></p>
<p>Bobby Vaughn was born to no parents. Snatched straight from the womb in a dingy central California valley hospital and sent to an orphanage. His birth father was Mexican and his birth mother was Japanese or vice versa. Who really cares? He was an orphan. But rolly and cute was soon adopted by a Methodist pastor. His new family lived in French Camp, California, though moved often to other central California towns equally depressing. Tracy, Stockton, Fresno etc. Hot farming towns that smell of fertilizer and shattered dreams. And then, when he was nine years old, his father moved to a church in Santa Cruz and Bobby Vaughn was born again.</p>
<p>Growing up on the mid-town he straddled both east and west sides, surfing where he wanted. He loved it. Loved every minute of it and excelled. Soon he was surfing NSSAs, mopping foam at Pearson Arrow for boards and gear. Surfing all the time. He climbed the ranks, cracking the top three in the northwest. He was on the full pro route. Doing it. He became sponsored by Venice Beach brand Bronze Age, which had a certain reputation. People whispered it was simply a front to move mounds of cocaine. Again, who really cares? He was living the dream.</p>
<p>But things went sour at home and at twelve he moved in with his girlfriend. He also started hanging out with the toughs, and while he never became a fully-fledged gang member himself, never jumped in, they were all his friends. And his surfing slowly faded away. He was going hard.</p>
<p>One night, at the Burger King, they were all cruising around, and things started to get weird. Some boys from the other side of town tried to run them over with their car and it turned into a brawl. His best friend pulled a gun and shot one of the offenders in the neck. And then everyone dispersed. Bobby was standing three feet away. They went on to party that night thinking “no big deal.” Until the next morning when they heard the offender had died. Shit.</p>
<p>The whole crew bee-lined to Mexico to drop the shooter off. He was done and he knew it. He planned on spending the rest of his life in Mexico. And he was Bobby’s best friend so the goodbye was bitter. Sure he might outrun the law but the two might never see each other again. Bobby drove back north, back to Santa Cruz, thinking, “I’ve got to really be a gangster now but all I want to do is surf again.”</p>
<p>And so he booked a one-way ticket to Hawaii. When he landed, he had twenty dollars in his pocket, no surfboards, no nothing.</p>
<p>A friend got him a job on Maui at the Marriott and he just surfed all day long. Back to his first real love. He soon moved to Oahu’s North Shore and lived at Log Cabins and kept surfing, meeting all the boys. Jason Majors, Johnny Boy Gomes, Bobby Kailii, Shawn Briley, James Labrador. And for two years he surfed without break. V-Land, Pupukea, Pipeline, Sunset. Chris Malloy even got him a job on a TV show, <em>Birds of Paradise</em>. Things were fine. Bobby Vaughn had returned to the water.</p>
<div id="attachment_376" class="wp-caption alignnone" style="width: 677px"><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-667x4441.jpg"><img class="size-full wp-image-376" title="bobby-martinez-667x444" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-667x4441.jpg" alt="" width="667" height="444" /></a>
<p class="wp-caption-text">Bobby Martinez, representing Bobby Vaughn’s FTW.</p>
</div>
<p>But back home his friend had grown tired of life on the run and turned himself in for murder. Because the event happened when he was under eighteen he was convicted as a juvenile and received juvenile life as a punishment, which is seven years. And it may not sound very stiff for a murder rap but he had to do his time at Chads. The worst facility in California’s Youth Authority. It is called a mini Pelican Bay, the most notorious prison in the United States. Guards would stage cage fights among the inmates. Ugly.</p>
<p>Bobby refused to testify against his friend and, in turn, Bobby’s friend refused to testify against him. And with the matter temporarily settled Bobby departed from his island sabbatical and flew back to Los Angeles.</p>
<p>He met an actress whose best friend was married to the manager of the Cult. She was beautiful and things were good. He reconnected with the owner of Bronze Age who himself was just out of prison on drug charges and trying to turn the brand legit. Not a front anymore. Bobby did everything from repping to running the team to running marketing. He moved to Malibu and soaked in the business side of surf. He learned the business. But the brand was in a rough spot, saddled with debt and sinking. One day, while sitting in their downtown Los Angeles offices, a guy wandered by trying to sell Von Dutch patches. Von Dutch was a crazy artist from back in the day who was well known in the moto and custom car world. He would paint hot rods and get weird. Bobby and the Bronze Age owner liked the design of the logo. They thought they could make it something. And so they trademarked the name. Von Dutch’s daughters were still alive, spun out trailer trash living in Arizona, so Bobby flew out and signed a licensing deal with them, flew back to Los Angeles and started working on the new brand. Von Dutch.</p>
<div id="attachment_374" class="wp-caption alignnone" style="width: 677px"><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-and-dog-667x444.jpg"><img class="size-full wp-image-374" title="bobby-martinez-and-dog-667x444" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-and-dog-667x444.jpg" alt="" width="667" height="444" /></a>
<p class="wp-caption-text">Bobby Martinez, representing Bobby Vaughn’s FTW.</p>
</div>
<p>He wanted to do some custom denim and was friends with Pamela Anderson’s brother in Malibu so he asked to get in a room with Pamela. He knew she would dig what they had going on. But her brother was not the brightest and had gotten Pamela into some bad deals before so was reticent on making another introduction. In the meantime, Von Dutch was making hot rod flame boardshorts for Matt Archbold and the like. Bobby had met Archie in Hawaii and it was the perfect complement to “built for speed.” They did more North Shore underground stuff until one day Pamela’s brother made a meeting happen. And Pamela loved it, she bought a trunk load of denim, but she also knew the real person who could send Von Dutch sailing was her ex, Tommy Lee. And so Pamela introduced Bobby Vaughn to Tommy Lee.</p>
<p>They hit it off instantly. Bobby had had a child and Tommy had children so they were both single fathers, good fathers, but also loved to party. They would split their weeks hanging out with the kids and throwing wild benders. Crazy parties. Tommy introduced Bobby to his friends, Snoop Dogg etc. and Von Dutch started appearing in music videos and on red carpets. Things were rolling.</p>
<p>One morning after spending the night at Tommy’s, after a wild party, there was a knock at the door. Bobby opened it and saw an MTV camera crew outside. They were there to film Cribs. Nobody was prepared. The house was littered with girls. Partied. But Tommy let them in anyway and Bobby’s entrepreneurial mind began to spin. He ran up to his room, grabbed the biggest Von Dutch logo t-shirt he could find, threw it on Tommy Lee and sat back. The episode became the highest viewed ever on MTV. A perfectly rock n roll Tommy Lee wandering around his perfectly rock n roll house wearing a white t-shirt with a giant Von Dutch across the chest. Across Tommy Lee’s rock n roll heart. Bobby Vaughn can be seen in the episode lounging on the leather couch, sandwiched in between strippers and models.</p>
<p>Tommy Lee on MTV’s Cribs. Bobby Vaughn cameo at 0:42<br />
<iframe src="http://www.youtube.com/embed/0FyQ492O5Dk" frameborder="0" width="640" height="480"></iframe></p>
<p>This was an original article from Surfing Magazine. To read part 2 &amp; 3 of the <a href="http://www.surfingmagazine.com/blogs/the-life-of-bobby-vaughn-part-one" target="_blank">Life of Bobby Vaughn Story</a>, visit <a href="http://www.surfingmagazine.com/blogs/the-life-of-bobby-vaughn-part-one" target="_blank">Surfing Magazine</a>.</p>
<p>Jump directly to <a href="http://www.surfingmagazine.com/blogs/the-life-of-bobby-vaughn-part-one" target="_blank">Part I</a> , <a href="http://www.surfingmagazine.com/blogs/the-life-of-bobby-vaughn-part-2/" target="_blank">Part II</a> , <a href="http://www.surfingmagazine.com/blogs/the-life-of-bobby-vaughn-part-iii/" target="_blank">Part III</a></p>
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		<title>Bobby Martinez</title>
		<link>http://ftwindustry.com/ftw/team/bobby-martinez/</link>
		<comments>http://ftwindustry.com/ftw/team/bobby-martinez/#comments</comments>
		<pubDate>Mon, 25 Jun 2012 02:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
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		<description><![CDATA[Born and raised in Santa Barbara California. When I was 6 my mom and dad took me to the beach one day where I saw people surfing.  I wanted to try it so my parents got me a surfboard for Christmas.  No one in my family has ever surfed so I began to learn on my own.  I loved surfing so much that at 8 years old I stopped playing other sports and decided I only wanted to surf from then on.  I did the NSSA from 12 years old until 17 and I won 7 National Titles.  I turned Pro and chased the WQS at 17.  When I was 19 I broke my shoulder, collarbone, and scapular surfing in San Clemente and I was unable to surf for a year.  Three years after being back on the WQS I qualified for the WCT.  I finished 5th, 8th, 9th, and 10th and had 4 WCT wins; two wins were at Teahupoo, Tahiti and 2 wins were at Mundaka, Spain.  I was Rookie Of The Year the first year I was on tour.  I won every WCT Final I have ever competed in. After my fifth year on The World Tour the ASP decided to change the surfing format to a tennis format since a lot of the surfers and ASP employees were all huge tennis fans.  They all said it would be great for the sport and bring more fans to surfing.  I did a live webcast interview saying how the ASP and the competing surfers have ruined surfing because they are all Tennis Wanna Be&#8217;s and they need to change the tour back to the way it was and has been for years. Since I did this interview live for people to see and negatively criticized the ASP, they kicked me out of the event and disqualified me from competing in any ASP sanctioned event for a year.  I would have to pay thousands of dollars to compete in an ASP event once my year ban was up.  Two months after my interview the ASP crowned The World Champion too early after a fan observed that they had miscalculated and the world title had not yet been won.  So the ASP had to take The World Title back because they messed up the points due to their new tennis format. Eventually The World Champion was crowned and afterwards the ASP ended up changing the tour format back to what I was saying it should be in New York when I was banned. Since being kicked out of the ASP events for stating my opinion, which was right, I have loved my change of life.  Traveling a little bit and surfing for the enjoyment of it, I now get to surf at home and take trips here and there.  I love surfing, it has changed my life and given me a life I never knew existed and for that I am very thankful.  I have met great people all around the world and without surfing I can say I don’t know where I might be. - Bobby Martinez]]></description>
			<content:encoded><![CDATA[<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/Bobby-n-wife.jpg"><img class="size-medium wp-image-323 alignleft" style="margin-left: 10px; margin-right: 10px;" title="Bobby-n-wife" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/Bobby-n-wife-300x200.jpg" alt="" width="300" height="200" /></a>Born and raised in Santa Barbara California. When I was 6 my mom and dad took me to the beach one day where I saw people surfing.  I wanted to try it so my parents got me a surfboard for Christmas.  No one in my family has ever surfed so I began to learn on my own.  I loved surfing so much that at 8 years old I stopped playing other sports and decided I only wanted to surf from then on.  I did the NSSA from 12 years old until 17 and I won 7 National Titles.  I turned Pro and chased the WQS at 17.  When I was 19 I broke my shoulder, collarbone, and scapular surfing in San Clemente and I was unable to surf for a year.  Three years after being back on the WQS I qualified for the WCT.  I finished 5th, 8th, 9th, and 10th and had 4 WCT wins; two wins were at Teahupoo, Tahiti and 2 wins were at Mundaka, Spain.  I was Rookie Of The Year the first year I was on tour.  I won every WCT Final I have ever competed in.</p>
<p>After my fifth year on The World Tour the ASP decided to change the surfing format to a tennis format since a lot of the surfers and ASP employees were all huge tennis fans.  They all said it would be great for the sport and bring more fans to surfing.  I did a live webcast interview saying how the ASP and the competing surfers have ruined surfing because they are all Tennis Wanna Be&#8217;s and they need to change the tour back to the way it was and has been for years.</p>
<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-ftw300.jpg"><img class="size-full wp-image-224 alignright" style="margin-left: 10px; margin-right: 10px;" title="bobby-martinez-ftw300" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-martinez-ftw300.jpg" alt="" width="300" height="200" /></a>Since I did this interview live for people to see and negatively criticized the ASP, they kicked me out of the event and disqualified me from competing in any ASP sanctioned event for a year.  I would have to pay thousands of dollars to compete in an ASP event once my year ban was up.  Two months after my interview the ASP crowned The World Champion too early after a fan observed that they had miscalculated and the world title had not yet been won.  So the ASP had to take The World Title back because they messed up the points due to their new tennis format. Eventually The World Champion was crowned and afterwards the ASP ended up changing the tour format back to what I was saying it should be in New York when I was banned.</p>
<p>Since being kicked out of the ASP events for stating my opinion, which was right, I have loved my change of life.  Traveling a little bit and surfing for the enjoyment of it, I now get to surf at home and take trips here and there.  I love surfing, it has changed my life and given me a life I never knew existed and for that I am very thankful.  I have met great people all around the world and without surfing I can say I don’t know where I might be.</p>
<p>- Bobby Martinez</p>
<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/beach-crowd-bobby.jpg"><img class="alignnone size-medium wp-image-324" title="beach-crowd-bobby" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/beach-crowd-bobby-200x300.jpg" alt="" width="200" height="300" /></a></p>
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		<title>Brand Launch Campaign FTW</title>
		<link>http://ftwindustry.com/ftw/2012/06/brand-launch-campaign-ftw/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/brand-launch-campaign-ftw/#comments</comments>
		<pubDate>Sun, 24 Jun 2012 00:40:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Ad Campaign]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Slider]]></category>

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		<description><![CDATA[As we prepare to launch the FTW brand, a series of thought provoking ads have been developed to promote and bring awareness to the brand.]]></description>
			<content:encoded><![CDATA[<p>As we prepare to launch the FTW brand, a series of thought provoking ads have been developed to promote and bring awareness to the brand.</p>
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		<title>Kala Alexander</title>
		<link>http://ftwindustry.com/ftw/team/kala-alexander/</link>
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		<pubDate>Sat, 23 Jun 2012 02:58:16 +0000</pubDate>
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		<description><![CDATA[Born on Oahu’s North Shore and raised on Kauai, Kala has been riding waves for most of his life. A sponsored pro since the age of 13, he has always had an affinity for big waves, and the ocean has been his greatest formative influence.  According to Kala, the highlight of his surfing career was competing in the 2009 Eddie Aikau at Waimea Bay as the Aikau family pick. On the strength of his performance, he was officially invited back the following year—a huge accomplishment and honor. At 43 years old, Kala Alexander, a lifelong waterman and surf icon, is in the best shape of his life. In fact, he rode the biggest wave of his life just last year. He was also a part of the historic surf session at &#8220;Cloudbreak&#8221; on June 8th of this year. Fountain of youth? Nope, he says—stand up paddling and surfing. “One of the main reasons I feel so good is SUPing.  &#8221;The best part about it,&#8221; he says, &#8220;is that it has renewed my stoke for the water and surfing in general.&#8221; Most recently, he has become an integral part of the &#8220;FTW family…Bobby and I&#8221;, the founder of FTW, &#8220;have a lot in common, including a love for the ocean and a desire to help others in the world that are less fortunate.&#8221; &#8220;Can&#8217;t wait to see what the future with FTW holds.&#8221;]]></description>
			<content:encoded><![CDATA[<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/kala-boards.jpg"><img class="size-full wp-image-219 alignleft" style="margin-left: 10px; margin-right: 10px;" title="kala boards" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/kala-boards.jpg" alt="" width="427" height="640" /></a></p>
<p>Born on Oahu’s North Shore and raised on Kauai, Kala has been riding waves for most of his life. A sponsored pro since the age of 13, he has always had an affinity for big waves, and the ocean has been his greatest formative influence.  According to Kala, the highlight of his surfing career was competing in the 2009 Eddie Aikau at Waimea Bay as the Aikau family pick. On the strength of his performance, he was officially invited back the following year—a huge accomplishment and honor.</p>
<div></div>
<div>At 43 years old, Kala Alexander, a lifelong waterman and surf icon, is in the best shape of his life. In fact, he rode the biggest wave of his life just last year. He was also a part of the historic surf session at &#8220;Cloudbreak&#8221; on June 8th of this year. Fountain of youth? Nope, he says—stand up paddling and surfing. “One of the main reasons I feel so good is SUPing.  &#8221;The best part about it,&#8221; he says, &#8220;is that it has renewed my stoke for the water and surfing in general.&#8221;</div>
<div></div>
<div>Most recently, he has become an integral part of the &#8220;FTW family…Bobby and I&#8221;, the founder of FTW, &#8220;have a lot in common, including a love for the ocean and a desire to help others in the world that are less fortunate.&#8221; &#8220;Can&#8217;t wait to see what the future with FTW holds.&#8221;</div>
]]></content:encoded>
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		<title>STAB MAGAZINE (interview with Bobby Vaughn)</title>
		<link>http://ftwindustry.com/ftw/2012/06/finding-the-way-interview-with-robert-vaughn/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/finding-the-way-interview-with-robert-vaughn/#comments</comments>
		<pubDate>Sat, 23 Jun 2012 00:24:16 +0000</pubDate>
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		<title>Bobby Martinez Interview: May 2012 Cover of Surfing Magazine</title>
		<link>http://ftwindustry.com/ftw/2012/06/bobby-martinez-interview-cover-of-surfing-magazine/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/bobby-martinez-interview-cover-of-surfing-magazine/#comments</comments>
		<pubDate>Thu, 21 Jun 2012 00:13:47 +0000</pubDate>
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		<description><![CDATA[BOBBY DRIVES A PRIUS He’s brash. He’s loud. He’s thug. Or so we’ve been told. SURFING’s Beau Flemister packs his expectations in a duffel bag and takes a trip to Santa Barbara to interview Bobby Martinez. Over breakfast he learns that Bobby likes the Kings of Leon, wants kids to be kids and has a unique opinion on the meaning of FTW. Beau returns with an empty duffel bag. Download Wallpaper of Bobby Martinez Cover: Surfing Magizine May 2012]]></description>
			<content:encoded><![CDATA[<p>BOBBY DRIVES A PRIUS</p>
<p>He’s brash. He’s loud. He’s thug. Or so we’ve been told. SURFING’s Beau Flemister packs his expectations in a duffel bag and takes a trip to Santa Barbara to interview Bobby Martinez. Over breakfast he learns that Bobby likes the Kings of Leon, wants kids to be kids and has a unique opinion on the meaning of FTW. Beau returns with an empty duffel bag.</p>
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<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-DJ_struntz-667x444.jpg"><img class="alignnone  wp-image-384" title="bobby-DJ_struntz-667x444" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/bobby-DJ_struntz-667x444.jpg" alt="" width="400" height="266" /></a></p>
<p><a href="http://www.surfingmagazine.com/wp-content/blogs.dir/1/files/2012/03/bobby-DJ_struntz.jpg" target="_blank">Download Wallpaper</a> of <a href="http://www.surfingmagazine.com/wp-content/blogs.dir/1/files/2012/03/bobby-DJ_struntz.jpg" target="_blank">Bobby Martinez Cover: Surfing Magizine May 2012</a></p>
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		<title>Bobby Martinez&#8217;s Rebel Cry (LA Weekly)</title>
		<link>http://ftwindustry.com/ftw/2012/06/bobby-martinezs-rebel-cry/</link>
		<comments>http://ftwindustry.com/ftw/2012/06/bobby-martinezs-rebel-cry/#comments</comments>
		<pubDate>Wed, 20 Jun 2012 22:18:46 +0000</pubDate>
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		<description><![CDATA[The day he was banned from surfing&#8217;s World Tour for causing &#8220;damage&#8221; to the sport&#8217;s image, he was back east on Long Island&#8217;s Long Beach. Although he&#8217;d put his sponsor-logo hat on, his personal emblems — the glorious tats that unfurl across his back — were hidden by the long-sleeve, colored jersey surfers wear so judges can identify them on the water. Martinez had won his first heat in the Quiksilver Pro New York 2011, when Todd Kline, one of the sponsor&#8217;s marketers, pulled him over for an interview for the company&#8217;s webcast. &#8220;The ASP and you guys aren&#8217;t going to want this interview,&#8221; Martinez told Kline, referring to the Association of Surfing Professionals, the sanctioning body of the World Tour. But Kline waved the words off. When the mic went live, the surfer let loose. By the time Martinez was done, one minute and seven seconds later, F-bombs littered the sand like trash on the beach after Memorial Day. Seen live on the Internet and on huge screens at Long Beach, Martinez hammered the Association of Surfing Professionals, the World Tour and his competitors, starting slowly but gaining momentum as he leaned toward the camera, his board next to him. &#8220;I don&#8217;t want to be a part of this dumb fucking wannabe tennis tour,&#8221; he let them know. &#8220;Fucking surfing&#8217;s going down the drain, thanks to these people,&#8221; he concluded. Martinez had a case to argue: the tour&#8217;s recent adoption of a rolling world ranking system, similar to tennis, which, he said, meant the tour&#8217;s top 34 surfers could be outranked by competitors who had never surfed against them. &#8220;Come on, now. That&#8217;s bullshit,&#8221; he scowled. To many, Martinez&#8217;s ferocity was unintelligible. Quiksilver&#8217;s Kline froze. His mouth gaped. The ASP didn&#8217;t hesitate to react. Martinez had been jabbing it with &#8220;fucks&#8221; on Twitter for months. Even before the interview turned into a global blowup with thousands of downloads, the ASP Rules and Disciplinary Committee disqualified him and suspended him from the World Tour. Bobby Martinez, a rare Latino surfing superstar from a working-class background, who had risen to the top tier of professional surfers on Earth, was too rebel for what had once been a rebel sport. Even two months later, there&#8217;s an edge to ASP spokesman Dave Prodan&#8217;s voice when he discusses Martinez&#8217;s suspension. &#8220;Bobby made it abundantly clear that he was &#8230; not happy with being on tour. And I don&#8217;t think there&#8217;s much of a reason to give him a second chance or a third chance or a fourth chance,&#8221; he says. Since he turned 20, Martinez, now 29, has skirmished with surf industry powers in Orange County and Australia. With his stylish, effortless surfing, he nailed huge wins as a rookie, and was once seen as a possible successor to Florida&#8217;s Kelly Slater, winner of more World Tours than Lance Armstrong has Tour de France victories. But Martinez also defied sponsors, took his complaints with competitive surfing&#8217;s hierarchy public and called B.S. on competitors he didn&#8217;t respect because they wouldn&#8217;t speak up. Although he beat even Slater, long before New York there were plenty in the surf industry who saw him as petulant, stubborn — unhirable. But to discover the story behind the controversial interview is to find another Martinez: Hardwired to speak the truth but also, &#8220;honestly, one of the most humble guys I&#8217;ve ever met,&#8221; says Tarik Khashoggi, a lifelong friend. &#8220;He&#8217;s always so polite,&#8221; says Allen Sarlo, the only Malibu surfer ever to surf the World Tour. &#8220;People got this misconception of him that he&#8217;s ungrateful &#8230; but he is so grateful,&#8221; says pro surfer Pascal Stansfield, a friend of Martinez&#8217;s. &#8220;He&#8217;s not about the money with it, he&#8217;s about the surfing,&#8221; says his current sponsor, Bobby Vaughn, who co-founded the Von Dutch brand and now runs edgy New York clothing firm FTW. But surfing is money. Begun as surfer-to-surfer small businesses, the industry now is part of the active-lifestyle market, which includes skateboarding, motocross and snowboarding. The surf/skate industry had $7.22 billion in U.S. sales in 2008. It is dominated by the &#8220;big five&#8221; companies, which sponsor surfers and pay for a key industry marketing vehicle, the World Tour. But that tour has always struggled to grow its audience. The new ratings system — the radical reworking of the World Tour that Martinez pilloried — was conceived as a solution and a way to showcase new faces. And in Long Beach, Huntington Beach–based Quiksilver had hoped to increase surfing&#8217;s profile by hosting a major contest in an unlikely locale just miles from Manhattan, the media capital of the world. Instead, viewers were treated to Martinez spitting on his sport. But within two months, the ASP would have its own self-inflicted, epic fail on its hands by mistakenly crowning a champion before he actually won. And some would see Martinez as a truth sayer. Then, on Dec. 27, the ASP abandoned the most controversial aspect of its new rules — the one Martinez had vehemently railed against. &#8220;Unfortunately for pro surfing, there are very few people like Bobby, who are willing to speak out,&#8221; says Sunny Garcia, surfing&#8217;s 2000 World Champion, who splits time between Hawaii and San Clemente. &#8220;Bobby said it so the rest of the world could finally hear what a lot of surfers actually think.&#8221; Continue reading this article at LA Weekly.]]></description>
			<content:encoded><![CDATA[<p><a href="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/7547452.28.jpg"><img class="alignnone size-full wp-image-61" title="7547452.28" src="http://ftwindustry.com/ftw/wp-content/uploads/2012/06/7547452.28.jpg" alt="" width="500" height="750" /></a></p>
<p>The day he was banned from surfing&#8217;s World Tour for causing &#8220;damage&#8221; to the sport&#8217;s image, he was back east on Long Island&#8217;s Long Beach. Although he&#8217;d put his sponsor-logo hat on, his personal emblems — the glorious tats that unfurl across his back — were hidden by the long-sleeve, colored jersey surfers wear so judges can identify them on the water.<br />
Martinez had won his first heat in the Quiksilver Pro New York 2011, when Todd Kline, one of the sponsor&#8217;s marketers, pulled him over for an interview for the company&#8217;s webcast.<br />
&#8220;The ASP and you guys aren&#8217;t going to want this interview,&#8221; Martinez told Kline, referring to the Association of Surfing Professionals, the sanctioning body of the World Tour.<br />
But Kline waved the words off. When the mic went live, the surfer let loose. By the time Martinez was done, one minute and seven seconds later, F-bombs littered the sand like trash on the beach after Memorial Day.<br />
Seen live on the Internet and on huge screens at Long Beach, Martinez hammered the Association of Surfing Professionals, the World Tour and his competitors, starting slowly but gaining momentum as he leaned toward the camera, his board next to him. &#8220;I don&#8217;t want to be a part of this dumb fucking wannabe tennis tour,&#8221; he let them know.<br />
&#8220;Fucking surfing&#8217;s going down the drain, thanks to these people,&#8221; he concluded.<br />
Martinez had a case to argue: the tour&#8217;s recent adoption of a rolling world ranking system, similar to tennis, which, he said, meant the tour&#8217;s top 34 surfers could be outranked by competitors who had never surfed against them. &#8220;Come on, now. That&#8217;s bullshit,&#8221; he scowled. To many, Martinez&#8217;s ferocity was unintelligible.<br />
Quiksilver&#8217;s Kline froze. His mouth gaped.<br />
The ASP didn&#8217;t hesitate to react. Martinez had been jabbing it with &#8220;fucks&#8221; on Twitter for months. Even before the interview turned into a global blowup with thousands of downloads, the ASP Rules and Disciplinary Committee disqualified him and suspended him from the World Tour.<br />
Bobby Martinez, a rare Latino surfing superstar from a working-class background, who had risen to the top tier of professional surfers on Earth, was too rebel for what had once been a rebel sport.<br />
Even two months later, there&#8217;s an edge to ASP spokesman Dave Prodan&#8217;s voice when he discusses Martinez&#8217;s suspension. &#8220;Bobby made it abundantly clear that he was &#8230; not happy with being on tour. And I don&#8217;t think there&#8217;s much of a reason to give him a second chance or a third chance or a fourth chance,&#8221; he says.<br />
Since he turned 20, Martinez, now 29, has skirmished with surf industry powers in Orange County and Australia. With his stylish, effortless surfing, he nailed huge wins as a rookie, and was once seen as a possible successor to Florida&#8217;s Kelly Slater, winner of more World Tours than Lance Armstrong has Tour de France victories. But Martinez also defied sponsors, took his complaints with competitive surfing&#8217;s hierarchy public and called B.S. on competitors he didn&#8217;t respect because they wouldn&#8217;t speak up.<br />
Although he beat even Slater, long before New York there were plenty in the surf industry who saw him as petulant, stubborn — unhirable.<br />
But to discover the story behind the controversial interview is to find another Martinez: Hardwired to speak the truth but also, &#8220;honestly, one of the most humble guys I&#8217;ve ever met,&#8221; says Tarik Khashoggi, a lifelong friend.<br />
&#8220;He&#8217;s always so polite,&#8221; says Allen Sarlo, the only Malibu surfer ever to surf the World Tour.<br />
&#8220;People got this misconception of him that he&#8217;s ungrateful &#8230; but he is so grateful,&#8221; says pro surfer Pascal Stansfield, a friend of Martinez&#8217;s.<br />
&#8220;He&#8217;s not about the money with it, he&#8217;s about the surfing,&#8221; says his current sponsor, Bobby Vaughn, who co-founded the Von Dutch brand and now runs edgy New York clothing firm FTW.<br />
But surfing is money.<br />
Begun as surfer-to-surfer small businesses, the industry now is part of the active-lifestyle market, which includes skateboarding, motocross and snowboarding. The surf/skate industry had $7.22 billion in U.S. sales in 2008. It is dominated by the &#8220;big five&#8221; companies, which sponsor surfers and pay for a key industry marketing vehicle, the World Tour. But that tour has always struggled to grow its audience.<br />
The new ratings system — the radical reworking of the World Tour that Martinez pilloried — was conceived as a solution and a way to showcase new faces.<br />
And in Long Beach, Huntington Beach–based Quiksilver had hoped to increase surfing&#8217;s profile by hosting a major contest in an unlikely locale just miles from Manhattan, the media capital of the world. Instead, viewers were treated to Martinez spitting on his sport.<br />
But within two months, the ASP would have its own self-inflicted, epic fail on its hands by mistakenly crowning a champion before he actually won. And some would see Martinez as a truth sayer. Then, on Dec. 27, the ASP abandoned the most controversial aspect of its new rules — the one Martinez had vehemently railed against.<br />
&#8220;Unfortunately for pro surfing, there are very few people like Bobby, who are willing to speak out,&#8221; says Sunny Garcia, surfing&#8217;s 2000 World Champion, who splits time between Hawaii and San Clemente. &#8220;Bobby said it so the rest of the world could finally hear what a lot of surfers actually think.&#8221;</p>
<p>Continue reading this article at <a href="http://www.laweekly.com/2012-01-05/news/Bobby-Martinez-Surfing-World-Tour-ASP/2/" target="_blank">LA Weekly</a>.</p>
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